$3k in.
$100k+ back.*
A Los Angeles ad agency landed 61 sales calls in one quarter from cold form filling, with one short line.**
One quarter · Jan–Mar 2026
Built for one agency first.
A Los Angeles advertising agency that grows through partnerships with other agencies. We built the first version of this system for them and ran it for two years.
What they sent.
Do you ever partner with other agencies?
— the agency's CEO
That was the whole message: one short line in each site's contact form, signed by the agency's CEO. The lesson Raven is built on: never sound automated.
- +Ask, don't pitch. One question a person would ask.
- +Keep it to one line. Short enough to read at a glance.
- +Sign it like a person. A name and a role, not a team.
One quarter, in numbers.
January to March 2026, from the agency's own lead sheet.** One reply for every 14 forms sent. One sales call for every 102.
Not every site has a form that can be sent. With Raven, you only pay for the ones that were.
15× the replies of cold email.
Compared like with like: replies for every message sent. The agency's forms got 7.0%. The average cold email gets 0.45%.***
Replies per message sent
- +7.0% is 438 replies from 6,216 forms sent, in one quarter.
- +0.45% is replies per cold email, across 7.5 million cold emails sent in 2025.
- +Ads count leads, not replies, so they stay off the chart. A Google Ads lead for business services costs $93.69; a LinkedIn lead, $202.****
From that system to Raven.
Two years ago I built the first version of this for the agency in this story: hundreds of sales calls, and over $100,000 in deals from under $3,000 spent.
I read every email.
Tom Youngblood, who makes Raven
Email Tom ->Built for one agency.
Run for two years. Hundreds of thousands of websites visited, tens of thousands of forms sent.
Raven, for your business.
You pick who to reach and write one short line. Raven finds each site's real contact form, fills it in, checks it went through and keeps the proof. You only pay for forms that were sent.
Learn more about form filling ->*Under $3k of spend and more than $100k in new revenue, across the whole engagement, as reported.
**January to March 2026, from the agency's own lead sheet. Each percentage is of the step before it.
***Cold email: 0.45% replies per email sent, across 7.5 million cold emails in 2025 (Belkins, belkins.io/blog/cold-email-response-rates). The agency: 7.0% replies per form sent, January to March 2026.
****Cost per lead. Google Ads, business services: $93.69 (WordStream by LocaliQ, 2026, 13,474 campaigns, localiq.com). LinkedIn: $202 (Metadata.io, 2025, 138 B2B advertisers, metadata.io).